COMERÇ PATRIMONI
BRANDING - COMMUNICATION - OCTOBER 2025
BRIEF
Visual identity and campaign design for Comerç Patrimoni, a platform supporting Barcelona’s historic shops, including logo, postcards and stickers.
IDENTITY
The logo was designed using a stylized version of an Art Nouveau flower as its central element.
This choice directly references the artistic language and decorative tradition deeply rooted in the history of Barcelona, the city where the project is based.
The floral form evokes craftsmanship, heritage, and the organic aesthetics that characterize much of the city’s architectural and visual identity.
Helvetica Neue was selected as the primary typeface for the brand. Its clean, neutral, and modern character provides a visual balance when paired with the more decorative Liberty elements of the logo.
This contrast allows the identity to remain contemporary and legible, while still honoring the historical references that define the project.
The selected color palette centers on a dark blue tone (#272553), chosen for its institutional and timeless quality. This color helps communicate reliability and trust, reinforcing the project’s role.
WORK PROCESS
Postcard
The postcard was designed in a 10 × 15 cm format, the color palette combines the dark blue (#272553) with a cream white (#FCFDF8), reinforcing the institutional identity of the project.
The front side shows the Comerç Patrimoni logo, kept clean and centered, while the back includes an explanatory text introducing the campaign and its mission.
The postcard was conceived as a promotional and informative tool, distributed to citizens and visitors to encourage active participation in the initiative.
Sticker
The sticker was designed in a 15 × 15 cm square format with rounded corners. It features the Comerç Patrimoni logo as the main visual element on a dark blue background, ensuring high visibility and easy recognition.
These stickers are intended to be placed on the shop windows of selected historic businesses officially recognized as Comerç Patrimoni, as a visible seal of distinction.
FINAL RESULT
